Monday, 29 April 2013
Un-Hate, or Unethical? A Brief look at how an ethical message has become unethical - Post by Samuel Kallagher
http://www.ethicsingraphicdesign.org/un-hate-or-unethical/ The website above is a great website to see some what recent ethical issues within design and this artical is very interesting as it explains how the online clothing brand "united colours of Benetton" campaign message of peace or "unhate" as they put it has caused mass controversy and is being branded unethical. Reading through the artical it makes a very valid point, is Benetton's using ethics/peace within their advertising campaign to try convince the world/target audience that they have a social/moral conscience and are not a brutal, penny pinching and child laboring clothing company?