Advertising children's food

An area of advertising wrought with ethical perils. Do you take a job designing a package for a children's breakfast cereal? Why not?

Maybe it's full of sugar and not much else? Does it involve using offensive stereotypes? Will it cause children to have screaming tantrums in shops?

Graphic designers in the past learnt that if you stick a well-known cartoon character on a product, parents are likely to buy that product for their children.

Looking around the shops these days, around half the cereals are aimed at children and look sugary. This is where the money evidently is.

But wouldn't it be healthier for kids to have a proper breakfast? Do you take the job...or not?