Schools in America have insufficient funding and are therefore relying on advertising deals in order to raise more money. This causes natural controversy as we consider the vulnerability of children. The pages below are taken from the book Design Issues:How Graphic Design informs society. I have highlighted key sections to make it an easier read. The essay interesting makes the point that at school children are in a position where they are to trust what they are told. When advertisers ensure them their brand is THE brand of choice, whilst they are in this environment, it has a larger impact on the children's perception of the brand than if they were somewhere else.